Robert Saric

I’m sure that most of you have heard of sales battlecards.  The Microsoft Partner Network still encourages every channel partner to create at least one to help them better align competencies across their channel ecosytstem.   Battlecards are short, sales-ready documents that provide sales teams with an understanding of a specific competitor’s marketing strategy, key sales [...]

Silicon Valley super-VCs, Fred Wilson and Ben Horowitz, both agreed that, “entrepreneurs should build the product that everybody wants, then raise enough money to build the company.” This may seem like yet another over-simplification but I believe the point to note is that “building a business” should be recognized as a separate, distinct challenge.   [...]