The general answer to that question is no. I highly recommend arriving at an agreement to pay agencies for their pitches whenever possible if they’re going to be providing consultations, storyboards, mock ups, etc. However, if a client is basing their choice simply on your portfolio then I don’t see the need but if there are new ideas coming to the table, they should be compensated for the effort assuming you’ve agreed on the process beforehand.
The core issue here is respect. When you have respect and open communication between client and agency it leads to better work in my experience. Quite simply agencies produce better work for clients they respect.
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